507: How Do Targeted Ads Work? Is My Phone Listening In?

Today on TeleGeography Explains the Internet, we're asking the big questions about mobile advertising. Luckily, Ross Flynn of the Mobile Ecosystem Forum is with us to explain, which is exactly what we do on this show.

Ross has a background in digital advertising, making him the ideal person to walk us through advertising formulas that pair ads with IPs. 

He talks to Greg about programmatic advertising—not just what it is, but how the practice impacts the mobile market. And then we get to the fun stuff: how do these advertising practices actually impact the mobile market? Is mobile advertising evolving? Does it present unique opportunities?

From This Episode

• About the Mobile Ecosystem Forum
• Episode 423: Staying a Step Ahead of Mobile Fraudsters
• Mobile Calling’s Share of International Traffic Declines
• i3forum Tracks COVID-19 Impact on International Voice Traffic
• Mobile Advertising: Preparing for the Big Re-Set